.2024 has been a volatile year for adtech funding.U.S.-focused adtech startups, as soon as familiarized to getting billions in equity capital annually, have actually reared nearly $360 million thus far this year, placing it on the right track to be the industryu00e2 $ s slowest year in over a years, per Crunchbase data. That decline is because of market concentration, improved governing stress, and financial uncertainties.ADWEEK spoke to five VCs who remain to buy adtech providers, even with these problems, regarding what they are actually seeking as well as what they prevent. Maybe unsurprisingly, these entrepreneurs are targeting chances in privacy-focused innovations as well as industry-specific places including linked TV.